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Blog Marketing: Best Practices, Content Strategy and Syndication.
Promoting through the use of blogs has been gaining attention in the past years. Many people have been using the blogs to share their ideas, opinions, start a trend, and get different opinions of people. Surfers usually have loyal surfers because these people want to have that personal relationship. Search engines also look at blogs as a reliable source in checking the page ranking.

Using blogs can be very helpful to your business, but if you use it in the wrong way, then you have wasted your time, lost your traffic and probably get banned. On the other hand, we have also prepared other useful tips for you to be able to maximize the use of blogs for your business.

Before you start making those mistakes, here are some pointers to keep in mind. We even included some solutions just in case you’ve already made a mistake.

Wrong move 1: Nonsense posts

These are nonsense posts that attempt to indirectly lure the surfer to get to the site. Sometimes, even those people who are against spamming are guilty of this. The best thing to do is to promote through using excerpts and comments. Contribute something useful in the discussion, think of something that they would react to. It may be a reaction to an article you have read online, social issues, or questions that would make them click on the link and write a reply. Use your blog daily and offer something other people can look forward to, this will encourage other blogs to link to you through RSS/XML.

Wrong move 2: Going on a spamming spree

Don’t ever make a mistake of posting spam blog entries. People in the forum will bombard you with complaints, and you would have attracted too much negative attention to yourself. Your spam will be deleted immediately, so your efforts would have been put to waste. Blog owners will surely be angry if you do this. Plus, some blog software allows owners to ban IPs.

We all know that you need to sell, so do the selling in your own territory – in your own blog. Hard selling can be done in your realm, and never attempt to bring it out to other blogs. You can make use of an “advertorial” blog written in your own blog. Advertorial articles are basically advertising written in a quasi-objective tone or in a scientific format. Here you can compare products, show testimonials and feature articles and stories.

Wrong move 3: SE Spamming

A junk post filled with keywords to trigger SE’s. Doing this will make blog owners despise you. Search engines are killing this practice and blog owners are doing the same.

Contribute substantial information, and advertise in your own blog. You can also have an advertorial, to be able to discuss products and your sponsor’s offerings in this space.

Wrong move 4: Don’t overdo advertising

Although you can carefully advertise in your own blog, don’t advertise in all of your entries. Write interesting reads to keep other people interested. Be subtle, and never shout ads head on. Use different sponsors and mix your ad links to other links like non-government organization sites and research sites.

On the second part, we would discuss blog variety and the use of syndication to gain more traffic.

Content Variety in blogs

News blogs are when you make comments on a news article, but then you can deviate from the topic after the first paragraph. Many blogs are personal journals, and that is what attracts readers, making them loyal to the blog. They feel that they are getting to know the writer on a personal level, thus making it an advantage for the blog marketer.

Now you can discuss different articles concerning sex, penis-health, male health, etc. You can have these kinds of articles in your blogs, then link these pages when you discuss sex and other related issues. Link your penis pill paysite in your daily blogs that are made up of news, jokes or personal reflections.

Using Free Hosted Galleries

Link your stories, jokes, entries to your FHGs. You can also link some keywords in using your FHGs. Go and be as creative as you can, there are no limitations on what subject matter to write about. You can go as crazy and bold as you want. Take advantage of your creative license and make the necessary links.

Maximizing Syndication and Traffic through RSS

Create a RSS (Really Simple Syndication) test file to be able to syndicate – this is a simple XML format that is aimed in sharing titles in the web. This means that it tells websites of your content offerings. This is an effective way in letting other blog publishers know of your blog entries. They would eventually link to your entries for their site.

Set up an RSS channel though an open source scripts at http://www.webreference.com/scripts. You would certainly have an RSS fast and easy.

Register your blog

You increase your chance to be spidered and syndicated if you are registered. Blog registries also trade links and feeds just like in TGP trade traffic and links. Register your validated RSS file in these directories:

http://www.bloglines.com

http://www.daypop.com

http://www.blogarama.com

http://www.blogwise.com

http://www.rootblog.com/Ping

http://www.blogsearchengine.com

Update your blogs regularly

Be sure to have fresh content every time. The “news” has to be up to date or else it would not be called news anymore. Remember that this is what pushes your business.

Use blog marketing properly and be amazed on how well it can work for you. Make use of the pointers mentioned above and have a worry- free and profitable blogging.

Article by UKWebmasters.net.